Laszlo Gyorffy is a Principal Innovation Strategist renowned for his three decades of expertise in business strategy, program-building, and driving transformative change. As the founder of the Silicon Valley-based innovation firm LBG, he now brings his specialized knowledge to Catalyst Competencies to help organizations unlock their competitive advantage.

Laszlo excels at fostering creativity and translating strategic intent into profitable execution. Drawing on nearly thirty years of experience, he designs high-impact programs, such as the acclaimed Innovation Advantage, which are proven to generate multi-million-dollar ideas and fundamentally transform organizational cultures. He leverages a deep understanding of human behavior to ensure innovation efforts are practical, sustainable, and deeply rooted in a solid business strategy.

His work is anchored in understanding the psychology of organizational behavior. By focusing on the intersection of creativity, strategy, and execution, Laszlo partners with clients to build internal programs that institutionalize innovation. His expertise is sought after globally, having collaborated with prestigious organizations including the BBC, EDF Energy, and Stanford University across various sectors.